5 questions to ask when building a successful app4 mins read
Have an idea for an app? That's a great start. However, before turning it into an application, there are a few other things to consider.
When creating web and mobile applications, we always say: it pays off to proceed systematically and not underestimate preparation. Especially if you don't work with an experienced agency or developers, who will point out any flaws or oversights.
So how to come up with a successful app, and what is the correct process of app development?
In this article, we will reveal 5 questions to help you plan and overcome the riskiest points during app preparation and development.
What are your expectations from the app?
As strange as a question sounds, you'd be surprised how many companies are unclear on this point. However, the first step in application development is to generate and validate your app idea.
Do you need to simplify processes? Get another sales channel? Or do you want to monetize the app itself?
Think about what your app will bring to users. A basic idea of its features will come in handy. I'm sure there were plenty of ideas during your internal brainstorming session – nevertheless, I strongly encourage you to pick just a few to start that will form the core of your product. From these, the developers will create an MVP, a slimmed-down version of the application that saves costs and serves as a basis for further development.
You can read more about MVP validation in the article: MVP in App Development: Validate Your Idea Correctly
In addition, find out what the competition's offers look like – and try to differentiate from it. If you create an app that does the same as others but is more expensive or uglier, you probably won't cause a big revolution.
Who is the target audience?
Users are the alpha and omega of your application. Their needs and wants are the core of your concept, as they are the ones who decide on its (un)success.
Therefore, you should know well your target audience—the more accurate your idea, the better. Be interested in the age, gender, and income of future users. Learn more about their typical behavior and preferences. Choosing the right platform for your application can save you a lot of money.
We also recommend checking whether people care about a similar application in advance – for example, by conducting a survey. It will help you uncover their preferences and desires as well.
What is our budget, and how will we pay?
The question of money is the most fundamental for many applications. That's why it's essential to be well prepared. As we mention in our article on app pricing, mobile app development often starts at 15,000 euros. In addition to the initial investment, you should also consider app maintenance expenses.
So, calculate well how you will invest in the app and how you will get the investment back. For example, businesses usually draw funds for app development from their budget or an external investor. An alternative is crowdfunding, where you ask the public for funding.
There are several ways to monetize an app. For example, you can use advertising or a subscription model, include paid features, or don't provide a free application.
How will we promote the app?
Many brilliant app ideas failed. It always happens when businesses underestimate the role of marketing. You have to let people know about your product - otherwise, no one will buy it. Therefore, set aside enough money in your budget for quality product marketing.
The benefits your app brings to the user should be the base for a future advertising campaign. People won't care that your software has 147 features - they'll ask how it solves their problems and enriches their lives. Once you have clarified what message you want to convey to users, it's time to choose your communication channels. The specific choice depends, among other things, on your target group and budget. Promotions in App Stores and web or PPC advertising are also worth considering.
Who will take care of building the app?
Once you have a framework idea of your strategy, you need to decide who from your team will be responsible for the project. After all, someone has to supervise your investment, prepare the documents, and communicate with the software agency. Make sure that the chosen person will have enough time for this activity. S/he should also understand the issue – so choose a product manager or IT specialist rather than a secretary.
Have you thought of everything? Then, write down the main points from your considerations in the technical documentation.
Now, when we discuss the individual steps that preceded app development and how to prepare for them, it's time to contact an agency to make your application happen. We offer a free initial consultation at Creative Handles to discuss your plans and suggest the best process. Contact us for more information.
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Managing Partner & UX Advisor
Author of the 20-day challenge #AwesomeWeb. Expert on digital user experience. A web or application cannot be just nice but profitable. If you want more revenue from your web or app, drop me a message at email@example.com.