3 Reasons to Add a Video to Your Web

Nowadays, there is an incredible amount of information available online, and a video is one of the fastest and most effective ways to absorb them! Besides, a video is far more engaging than plain text, so users are willing to spend more time watching it. And all this is confirmed by numbers from YouTube.

Most importantly, a video on the web can have a direct impact not only on your sales but also on your profits. 52% of marketers consider video as the content tool with the highest ROI (Insivia). So let's take a look at the three main benefits of including videos on your web.

1. Videos increase organic traffic

Google's algorithm loves videos. According to research, websites containing videos are 53% more likely to score better on the Google Search Engine Page (SERP) than those without them. It means that a video is a perfect strategy how to attract more organic traffic to your website. Brightcove.com states that you can expect, on average, a 157% increase in organic traffic if you add a video to the site.

One of the reasons for organic traffic growth is that SEO is positively affected by the time users spend on your website. If you have videos on a page that interest visitors, they also spend much longer there — up to 2.6 times.

Source: wistia.com

The last point related to videos and organic traffic concerns mainly social media. Video generates 12 times more sharing than articles or images. So if you have any videos on your pages, make sure to post them on social networks as well.

2. Videos improve the user experience (UX) of your web

One video can replace several pages of text. Your web can have a simple design with a video but contain all the vital information to explain your products' benefits.

Users prefer watching a video to reading long-term essays. Interestingly, viewers remember 95% of the information mentioned in videos compared to only 10% of information remembered from texts. (wordstream.com). So now I'm wondering why I am writing this instead of not shooting a video :)

Want users to read on your web? Make sure to check 8 Tips How to Make Users Read Your Articles

3. Video increases purchase rates

Nearly 50% of people shopping online watch a product video (ThinkWithGoogle) before purchasing. So if your competitors have product videos and you don't, you are at a disadvantage. Furthermore, 1 in 2 customers also becomes more trustworthy towards a specific product after watching a product video. And that's not all! The chances of purchase after watching a related product video increases to 85%! 

So the numbers speak for themselves. Videos help break down barriers that can prevent potential customers from making a purchase.

Summary

Google's algorithm favors sites that contain videos. With a video on your website, you can expect an increase in organic traffic from search engines. Your customers also remember far more information mentioned in videos than written on your web. Last but not least, your client's trust in the product grows after watching a product video, and the purchase rate increases to 85%.