The Key Metrics of Your Webpage
After successfully defining the main goals of your webpage: See day 2 challenge. To achieve this main goal, it is imperative to set then out the key milestones that will lead you to accomplish this goal. These key milestones are the all-important KPIs (Key Performance Indicators) of your webpage.
Using Google Analytics, there is an array of metrics that you can choose to focus on. However, as a smart entrepreneur, you should not focus on every single metric. You have your Marketers and Data Analysts who would look at detailed metrics that are important for them.
There are three primary metrics that should be very focal to you as an entrepreneur. These include;
- Number of Visitors
- Conversion Rate/ Number of Conversions
- Revenues
Focusing on these three is enough for you to drive your webpage towards success.
Numbers of Visitors
The first metric leads us to our first step, which is to check and ensure that you have enough visitors coming to your webpage.
The clear goal is to Get More Visitors if you do not have enough. So, sit down with your team and ask them; how can we increase the number of visitors to your Webpage?
Number of Conversions
Do you have enough customers or potential customers? Are people buying your products? Do the numbers make sense when you compare it against the number of visitors?
If not, then your website might have some problem either a technical or a user experience issue or you might just be targeting the wrong audience. When it comes to the wrong audience, you could probably use some optimization of your target audience or your product pricing might be too high for your target audience.
You could strongly benefit from changing some of your parameters and testing different options while observing how the changes affect your conversation rate.
Revenues
Once you have enough visitors and higher conversion, the logical thing is also to have enough revenue streaming from your website. If this is not the case, then it’s time to optimize your product, and this is very crucial.
Over time you will realize that might need to optimize one or more of this metrics continuously. It is normal and natural to continually re-evaluate and re-optimize your website to ensure the wheel keeps moving seamlessly.
What about other Metrics
There are hundreds and hundreds of metrics out there, but these are relevant to your marketing team and should remain that way. If you are curious or interested in acclimatizing with them, do a deep dive into Google Analytics.
Challenge your marketing team by asking them these simple questions: Why? Why is this number like this? What will you do to improve it?
The most important thing to remember is that this smaller metrics should always lead back to your 3-key metrics of;
- Number of Visitors
- Number of Conversions
- Revenue
And these 3 metrics should eventually lead back to the overall goals of your Webpage;
- Increase Revenues
- Reduce Cost
- Win
Always bear in mind that optimizing your webpage, target audience, and the product is not a once-off process but a regular constant work in.
Now you have your 3-main metrics to reach your main goal, and you have the basic questions for your marketing team — time to put it into practice.
Day 3 Out!!!
Kristyna Lang 
