Measurements and Analytics are an essential part of smart business management. On day 2 of our challenge, we are emphasizing online business goals and how to set up a great measurement tool.
Before we delve into the measurement aspect, let’s first be clear on what your business goal is. When it comes to business goals, we have to be clear on
- Business Goals
- Website Goals
There are 3 primary business goals that any business out there have at least one, these goals are;
- Increase revenue
- Reduce Cost
- Win
This same business goals unsurprisingly transcend into your website goals. Your website always needs to serve your business goals, or else you will have a disconnect.
How do we measure our website goals?
Ladies and Gentlemen, All hail Google Analytics
Are you familiar with Google Analytics? When was the last time you used Google Analytics? If you have them, quickly locate your logins for the next step.
Google Analytics is a must-have tool, and there is no way around it. What’s more, it’s FREE! You don’t have to spend a single dime on it. Google Analytics starts collecting data from your web when you log onto it and link your website with it.
Setting up Google Analytics
Go on page https://analytics.google.com/analytics/web/, log in to your Google account, and the system will guide you to fill everything necessary.
Anyway, when you set the beginning, you will need to find your web developer to assist you with setting it up on your web page.
If you are using a content management system, you may require to input just the tracking ID of your google analytics account and everything will be set up even without the help of your web developer.
Check back later or on the next day, and you’ll be able to see the first sets of data. It will take some time to gain relevant data for use. However, use the time to acquaint yourself with the tool and where to find the data that you may need for your business goals.
Day 2 outcome
- Goals of Website
- Google Analytics Access
Onward and Forward to day 3!
Kristyna Lang 
